A GPS tells you where to go when you are traveling. GIS (geographic information system mapping) tells you where you should go. When we come to you, we will use our GPS system, but when we plan on your behalf, we will ask Alyson to use her GIS skills to identify key market indicators and trends. Alyson has the academic background, and we maintain the software. Together, we can combine your data with files from the GIS ecosphere and, maybe, outflank the competition.